What happens when Gehl goes to work with a car company?

[..] This is the future I discussed with Ford when we began working with their research arm, Greenfield Labs, just over a year ago. What does it look like? The National Street Service, is one idea—but it’s just a start. The National Street Service aims to engage with Americans’ norms, beliefs and culture around the street—what is it for, how do we value different users, and how can creating high quality places become just as important to us as moving people. We are rolling out the National Street Service in two test cities that Gehl has worked in before, Boise and Philadelphia, USA, over the next four months. We are just as interested in what happens if (and when) the National Street Service becomes a movement beyond this incubation period, escapes our efforts and becomes something more like a household phenomenon. [..]

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